{"id":390,"date":"2022-05-24T10:50:27","date_gmt":"2022-05-24T03:50:27","guid":{"rendered":"https:\/\/egany.com\/ecommerce-cro\/?p=390"},"modified":"2022-05-24T10:50:27","modified_gmt":"2022-05-24T03:50:27","slug":"recap-ega-cafe-16-suc-manh-seo-trong-marketing-cho-doanh-nghiep-vua-va-nho-smes","status":"publish","type":"post","link":"https:\/\/egany.com\/ecommerce-cro\/recap-ega-cafe-16-suc-manh-seo-trong-marketing-cho-doanh-nghiep-vua-va-nho-smes\/","title":{"rendered":"[Recap] EGA Cafe #16: S\u1ee9c m\u1ea1nh SEO trong Marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs)"},"content":{"rendered":"

N\u1ed9i dung bu\u1ed5i chia s\u1ebb:<\/span><\/h1>\n
– Gi\u1edbi thi\u1ec7u SEO l\u00e0 g\u00ec? Vai tr\u00f2 SEO?<\/span><\/div>\n
– SEO d\u00e0nh cho cho nh\u1eefng doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? T\u1ea1i sao?<\/span><\/div>\n
– \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m SEO trong ng\u00e0nh marketing?<\/span><\/div>\n
– C\u00f3 bao nhi\u00eau lo\u1ea1i SEO?<\/span><\/div>\n
– Nh\u1eefng \u0111\u1ea7u c\u00f4ng vi\u1ec7c trong SEO l\u00e0 g\u00ec?<\/span><\/div>\n
– C\u00f3 n\u00ean x\u00e2y d\u1ef1ng 1 team SEO in-house kh\u00f4ng? Ng\u00e2n s\u00e1ch m\u1ed7i th\u00e1ng cho 1 d\u1ef1 \u00e1n SEO l\u00e0 bao nhi\u00eau?<\/span><\/div>\n
– SEO n\u00ean chi\u1ebfm bao nhi\u00eau % trong t\u1ed5ng ng\u00e2n s\u00e1ch online marketing?<\/span><\/div>\n
– Ch\u1ee7 doanh nghi\u1ec7p c\u00f3 n\u00ean t\u1ef1 l\u00e0m SEO hay kh\u00f4ng?<\/span><\/div>\n
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Chi ti\u1ebft:<\/span><\/strong><\/div>\n
Ch\u1ee7 \u0111\u1ec1: S\u1ee9c m\u1ea1nh SEO trong Marketing cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs)<\/div>\n
Th\u1eddi gian: 9h, th\u1ee9 7, ng\u00e0y 19\/3\/2022<\/span><\/div>\n
\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb\u0110\u1ecba \u0111i\u1ec3m: H\u1ed9i th\u1ea3o mi\u1ec5n ph\u00ed tr\u00ean Google Meeting<\/span><\/div>\n
\ud83d\udd7a\ud83c\udffb Kh\u00e1ch m\u1eddi: Mr. Minh Tr\u1ea7n – SEO\/SEM Specialist @ Kyna<\/span><\/div>\n<\/div>\n
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B\u00e0i recap \u0111\u01b0\u1ee3c Vy \u0111\u0103ng tr\u00ean Facebook c\u00e1 nh\u00e2n t\u00f3m t\u1eaft l\u1ea1i n\u1ed9i dung chia s\u1ebb, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc b\u00ean d\u01b0\u1edbi nh\u00e9!<\/div>\n<\/div>\n
\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47<\/div>\n<\/div>\n
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1\ufe0f\u20e3 <\/span>Gi\u1edbi thi\u1ec7u SEO, vai tr\u00f2 v\u00e0 l\u1ee3i \u00edch?<\/h2>\n
– SEO – Search Engine Optimization: T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/div>\n
– Kh\u00e1c g\u00ec v\u1edbi Google Adwords? K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng hi\u1ec7n k\u00fd hi\u1ec7u QC\/ Ad (Qu\u1ea3ng c\u00e1o). SEO l\u00e0 nh\u1eefng c\u1ee5m t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean \u1edf b\u00ean d\u01b0\u1edbi<\/div>\n<\/div>\n
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Vai tr\u00f2<\/div>\n
– T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/div>\n
– C\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng: Nhu c\u1ea7u KH \u0111\u00e3 c\u00f3, ho\u1eb7c KH \u0111\u00e3 bi\u1ebft \u0111\u1ebfn m\u00ecnh. Kh\u00e1c v\u1edbi Youtube, Facebook th\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a c\u00f3 \u0111\u1ecbnh h\u00ecnh v\u1ec1 nhu c\u1ea7u. Vi\u1ec7c l\u00e0m content, ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng ch\u01b0a c\u00f3 nhu c\u1ea7u kho h\u01a1n nhi\u1ec1u so v\u1edbi l\u00e0m content cho \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u.<\/div>\n
– Gi\u1ea3m thi\u1ec3u s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp Google, Facebok, Tiktok<\/div>\n
\u2192 T\u1eeb 5-10% cho ph\u00ed \u0111\u01b0\u1ee3c gi\u1ea3m ph\u1ee5 thu\u1ed9c kh\u1ea3 n\u0103ng c\u1ee7a ng\u01b0\u1eddi l\u00e0m SEO<\/div>\n
– H\u1ed7 tr\u1ee3 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c<\/div>\n
\u2192 SEO gi\u00fap thu \u0111\u01b0\u1ee3c nh\u1eefng t\u1ec7p KH t\u1ef1 nhi\u00ean (ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh). L\u00e0 c\u00f4ng c\u1ee5 gi\u00fap m\u00ecnh l\u1ea5y \u0111\u01b0\u1ee3c data \u0111\u1ec3 ch\u1ea1y c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c.M\u1ed9t k\u00eanh h\u1eefu d\u1ee5ng \u0111\u1ec3 thu ph\u1ec5u<\/div>\n<\/div>\n
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2\ufe0f\u20e3 Doanh nghi\u1ec7p n\u00e0o n\u00ean \u0111\u1ea7u t\u01b0 SEO<\/h2>\n
– Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (ecomerce)<\/div>\n
– Ng\u00e0nh d\u1ecbch v\u1ee5 (gi\u1ea3i tr\u00ed, du l\u1ecbch, l\u00e0m \u0111\u1eb9p…)<\/div>\n
– Ng\u00e0nh ti\u00eau d\u00f9ng (th\u1eddi trang, \u0103n u\u1ed1ng)<\/div>\n
– Ng\u00e0nh y t\u1ebf, gi\u00e1o d\u1ee5c<\/div>\n
– Ng\u00e0nh c\u00f4ng ngh\u1ec7, \u0111i\u1ec7n t\u1eed<\/div>\n
\u2192 M\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t c\u1ee7a SEO k ph\u1ea3i l\u00e0 ki\u1ebfm ra \u0111\u01a1n h\u00e0ng m\u00e0 thu \u0111\u01b0\u1ee3c nh\u1eefng t\u1ec7p data \u0111\u1ec3 \u0111\u1ea9y nh\u1eefng m\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c nhanh h\u01a1n<\/div>\n<\/div>\n
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3\ufe0f\u20e3 SEO l\u00e0 1 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong 1 DN d\u00f9 nh\u1ecf hay l\u1edbn, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 1 c\u00f4ng c\u1ee5 \u0111\u1ed9c b\u00e1 th\u1ecb tr\u01b0\u1eddng<\/h2>\n<\/div>\n
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4\ufe0f\u20e3 \u01afu \u0111i\u1ec3m:<\/h2>\n
– Nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean internet<\/div>\n
– \u0110em l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi chi ph\u00ed th\u1ea5p ho\u1eb7c kh\u00f4ng t\u1ed1n ph\u00ed<\/div>\n
– Gi\u1ea3m t\u1ea3i chi ph\u00ed t\u1eeb ph\u00f2ng marketing<\/div>\n
– C\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u, t\u1ec7p qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t cho m\u1ecdi n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o online kh\u00e1c.<\/div>\n
– X\u1eed l\u00ed truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/div>\n<\/div>\n
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5\ufe0f\u20e3 Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/h2>\n
– T\u1ed1n th\u1eddi gian d\u00e0i \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 r\u00f5 r\u00e0ng trong SEO.<\/div>\n
– Kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng nhanh th\u1ecb tr\u01b0\u1eddng kinh doanh trong th\u1eddi gian c\u1ee5 th\u1ec3.<\/div>\n
– C\u1eadp nh\u1eadt s\u1ef1 thay \u0111\u1ed5i theo n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm<\/div>\n<\/div>\n
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6\ufe0f\u20e3 D\u1ea1ng SEO<\/h2>\n
– Quan t\u00e2m nh\u1ea5t l\u00e0 SEO v\u1ec3 website.B\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n l\u00e0m online \u0111\u1ec1u ph\u1ea3i c\u00f3 website. Website l\u00e0 k\u00eanh SEO chi\u1ebfm t\u1ec9 tr\u1ecdng nhi\u1ec1u nh\u1ea5t<\/div>\n
– Ecommerce<\/div>\n
– Social (youtube, facebook, tiktok, fanpage)<\/div>\n
– App: C\u00f3 2 lo\u1ea1i<\/div>\n
+ SEO link app tr\u00ean kho app<\/div>\n
+ SEO tr\u1ef1c ti\u1ebfp tr\u00ean appstore<\/div>\n
\u2192 M\u1eb7c d\u00f9 chi\u1ebfm t\u1ec9 tr\u1ecdng nh\u1ecf nh\u01b0ng h\u01b0\u1edbng l\u00e2u d\u00e0i m\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn ho\u1eb7c t\u1ea7m trung n\u00ean \u0111\u1ea7u t\u01b0. V\u00ec ai d\u00f9ng smart phone c\u0169ng ph\u1ea3i x\u00e0i app<\/div>\n
– Kh\u00e1c<\/div>\n
\"\"<\/a><\/div>\n<\/div>\n
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7\ufe0f\u20e3 Vi\u1ec7c ch\u00ednh trong team SEO<\/h2>\n
– Research: c\u1ea7n brief k\u1ef9 2 y\u1ebfu t\u1ed1 Niche v\u00e0 Product \u0111\u1ec3 \u0111\u01a1n v\u1ecb SEO kh\u00f4ng l\u00e0m sai<\/div>\n
– Onpage: s\u1eeda nh\u1eefng th\u1ee9 tr\u00ean website cho t\u1ed1i \u01b0u v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Content chi ph\u00ed k nhi\u1ec1u nh\u01b0ng chi\u1ebfm t\u1ef7 tr\u1ecdng, th\u1eddi gian, nh\u00e2n s\u1ef1 cao nh\u1ea5t<\/div>\n
– Offpage: nh\u1eefng \u0111\u01b0\u1eddng d\u1eabn t\u1eeb b\u00e1i b\u00e1o b\u00e0i vi\u1ebft h\u1ecd n\u00f3i v\u1ec1 m\u00ecnh<\/div>\n
– Audit: vi\u1ec7c cu\u1ed1i c\u00f9ng v\u00e0 ph\u1ea3i l\u00e0m th\u01b0\u1eddng xuy\u00ean<\/div>\n<\/div>\n
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8\ufe0f\u20e3 Ng\u00e2n s\u00e1ch SEO<\/h2>\n
Ph\u00e2n chia c\u00e1c m\u1ee9c \u0111\u1ed9 doanh nghi\u1ec7p theo l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 c\u1ee7a c\u00f4ng ty<\/div>\n
– Kh\u1edfi nghi\u1ec7p (t\u1ea7m 3-10 ng\u01b0\u1eddi): Ch\u01b0a c\u00f3 data KH. D\u00e0nh \u00edt th\u1eddi gian cho SEO, do n\u00f3 c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 l\u00e0m v\u00e0 k\u1ebft qu\u1ea3 mang l\u1ea1i ngay l\u1eadp t\u1ee9c ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 nu\u00f4i s\u1ed1ng doanh nghi\u1ec7p. C\u1ea7n 1-3-5 n\u0103m \u0111\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3<\/div>\n
\u2192 D\u00e0nh kho\u1ea3ng 5% ng\u00e2n s\u00e1ch marketing cho SEO<\/div>\n
– Doanh nghi\u1ec7p nh\u1ecf (d\u01b0\u1edbi 20 ng\u01b0\u1eddi): d\u00e0nh kho\u1ea3ng 15% ng\u00e2n s\u00e1ch marketing cho SEO. Thu\u00ea 1 \u0111\u1ed9i thu\u00ea SEO ho\u1eb7c build team t\u1ea7m 2-3 ng\u01b0\u1eddi<\/div>\n
– Doanh nghi\u1ec7p t\u1ea7m trung (50 – 100 ng\u01b0\u1eddi): c\u1ea7n \u0111\u1ea7u t\u01b0 SEO nhi\u1ec1u nh\u1ea5t v\u00e0 c\u1ea7n l\u1ed9 tr\u00ecnh b\u00e0i b\u1ea3n.r\u00f5 r\u00e0ng nh\u1ea5t<\/div>\n
\u2192 N\u00ean d\u00f9ng 25% ng\u00e2n s\u00e1ch \u0111\u1ec3 SEO. V\u00ec th\u1eddi \u0111i\u1ec3m n\u00e0y DN \u0111\u00e3 c\u00f3 ngu\u1ed3n ti\u1ec1n, doanh thu \u0111\u1ec3 nu\u00f4i s\u1ed1ng cty. S\u1eb5n s\u00e0ng scale th\u1ecb tr\u01b0\u1eddng, cho m.n bi\u1ebft \u0111\u1ebfn m\u00ecnh<\/div>\n
– Doanh nghi\u1ec7p l\u1edbn ( tr\u00ean 500 ng\u01b0\u1eddi): \u0111\u00e3 c\u00f3 th\u1ecb hi\u1ebfu v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 brand c\u1ee7a m\u00ecnh, ch\u1ec9 n\u00ean d\u00e0nh kho\u1ea3ng 10% v\u00ec SEO b\u00e2y gi\u1edd ch\u1ec9 l\u00e0 1 m\u1ea3ng nh\u1ecf trong Digital marketing<\/div>\n<\/div>\n
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9\ufe0f\u20e3 FAQ:<\/h2>\n
– C\u00f3 n\u00ean thu\u00ea \u0111\u1ed9i SEO ngo\u00e0i hay kh\u00f4ng? Khi n\u00e0o thu\u00ea?<\/div>\n
\u2192 N\u1ebfu kh\u00f4ng c\u00f3 kinh ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng team SEO th\u00ec n\u00ean thu\u00ea b\u00ean ngo\u00e0i (ch\u00fa \u00fd: c\u1ea7n ph\u1ea3i brief th\u1eadt l\u00e0 r\u00f5 r\u00e0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m)<\/div>\n
\u2192 Th\u1eddi gian \u0111\u1eb9p nh\u1ea5t l\u00e0 giai \u0111o\u1ea1n DN nh\u1ecf<\/div>\n<\/div>\n
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– C\u00f3 n\u00ean x\u00e2y d\u1ef1ng 1 team SEO kh\u00f4ng?<\/div>\n
\u2192 \u0110\u01b0\u1ee3c, n\u1ebfu c\u00f3 1 ng\u01b0\u1eddi lead c\u00f3 chuy\u00ean m\u00f4n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng, hi\u1ec3u d\u1ef1 \u00e1n, s\u1ea3n ph\u1ea9m \u0111\u1ec3 d\u1eabn d\u1eaft v\u00e0 buld team. M\u1ecdi \u0111\u1ea7u m\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 t\u1eeb ng\u01b0\u1eddi n\u00e0y.<\/div>\n<\/div>\n
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– Ch\u1ee7 doanh nghi\u1ec7p c\u00f3 n\u00ean t\u1ef1 l\u00e0m SEO hay kh\u00f4ng?<\/div>\n
\u2192 Theo anh Minh l\u00e0 kh\u00f4ng. Chi ph\u00ed, th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c ch\u1ee7 DN b\u1ecf ra s\u1ebd nhi\u1ec1u h\u01a1n thay v\u00ec kho\u00e1ng cho 1 \u0111\u1ed9i chuy\u00ean<\/div>\n<\/div>\n<\/div>\n
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\ud83d\udcad\u00a0H\u1ecfi \u0111\u00e1p:<\/h2>\n
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C\u00e1ch l\u00e0m SEO hi\u1ec7u qu\u1ea3 cho ng\u00e0nh s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7?<\/strong><\/h4>\n
Chia s\u1ebb case study th\u1ef1c t\u1ebf t\u1eeb ch\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Maiphuong.vn chuy\u00ean b\u00e1n laptop v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed t\u1ea1i Bi\u00ean H\u00f2a<\/div>\n<\/div>\n
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\u2192 Chi ti\u1ebft xem video m\u1edbi ph\u00ea nha (link video xem \u1edf cu\u1ed1i b\u00e0i vi\u1ebft \u1ea1)<\/div>\n<\/div>\n
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DN kinh doanh \u0111i\u1ec7n m\u00e1y, \u0111i\u1ec7n l\u1ea1nh c\u00f3 ng\u00e2n s\u00e1ch 15tr cho SEO. N\u00ean thu\u00ea 1 b\u1ea1n freelancer hay agency? L\u00e0m sao \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3?<\/strong><\/h4>\n<\/div>\n
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\u2192 \u0110\u1ed1i v\u1edbi ng\u00e0nh \u0111i\u1ec7n m\u00e1y, \u0111i\u1ec7n l\u1ea1nh l\u00e0 ng\u00e0nh kh\u00f3, ng\u00e2n s\u00e1ch 15tr l\u00e0 h\u01a1i th\u1ea5p theo \u0111\u00e1nh gi\u00e1 c\u1ee7a anh Minh. C\u00f3 th\u1ec3 thu\u00ea 1 b\u1ea1n senior freelancer v\u1ec1 l\u00e0m h\u1eb3n v\u00e0 s\u1eb5n s\u00e0ng th\u00eam 1 kho\u1ea3n chi ph\u00ed \u0111\u1ec3 outsource th\u00eam h\u1ed7 tr\u1ee3 b\u1ea1n.<\/div>\n
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KPI khi \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 SEO?<\/strong><\/h4>\n<\/div>\n
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\u2192 C\u01a1 b\u1ea3n g\u1ed3m: Traffic, CTR, CR<\/div>\n
…<\/div>\n
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M\u1ecdi ng\u01b0\u1eddi xem video \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a bu\u1ed5i chia s\u1ebb t\u1ea1i \u0111\u00e2y<\/a> nh\u00e9!<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u1ed9i dung bu\u1ed5i chia s\u1ebb: – Gi\u1edbi thi\u1ec7u SEO l\u00e0 g\u00ec? Vai tr\u00f2 SEO? – SEO d\u00e0nh cho cho nh\u1eefng doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? T\u1ea1i sao? – \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m SEO trong ng\u00e0nh marketing? – C\u00f3 bao nhi\u00eau lo\u1ea1i SEO? – Nh\u1eefng \u0111\u1ea7u c\u00f4ng vi\u1ec7c trong SEO l\u00e0 g\u00ec? – C\u00f3 n\u00ean x\u00e2y […]<\/p>\n","protected":false},"author":6,"featured_media":405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"1"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[1,39,37,34],"tags":[25,29,24,107,106,56],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talk-show","category-chuyen-ecom","category-kinh-nghiem","category-tools","tag-cafe-talk","tag-egany","tag-recap","tag-search-engine-optimization","tag-seo","tag-sme"],"_links":{"self":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":0,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}