{"id":369,"date":"2022-05-24T10:46:52","date_gmt":"2022-05-24T03:46:52","guid":{"rendered":"https:\/\/egany.com\/ecommerce-cro\/?p=369"},"modified":"2022-05-24T10:46:52","modified_gmt":"2022-05-24T03:46:52","slug":"recap-ega-cafe-13-loc-lead-dau-nam-chuyen-minh-trong-thoi-dai-so-cung-chatbot","status":"publish","type":"post","link":"https:\/\/egany.com\/ecommerce-cro\/recap-ega-cafe-13-loc-lead-dau-nam-chuyen-minh-trong-thoi-dai-so-cung-chatbot\/","title":{"rendered":"[Recap] EGA Cafe #13: L\u1ed9c “Lead” \u0110\u1ea7u N\u0103m – Chuy\u1ec3n m\u00ecnh trong th\u1eddi \u0111\u1ea1i s\u1ed1 c\u00f9ng chatbot"},"content":{"rendered":"

M\u1edf m\u00e0n 2022, EGANY k\u1ebft h\u1ee3p c\u00f9ng Hana.ai x\u00f4ng \u0111\u1ea5t ch\u1ee7 \u0111\u1ec1: L\u1ed9c “Lead” \u0110\u1ea7u N\u0103m – Chuy\u1ec3n m\u00ecnh trong th\u1eddi \u0111\u1ea1i s\u1ed1 c\u00f9ng chatbot<\/p>\n

– Bu\u1ed5i Cafe talk tu\u1ea7n n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p gi\u00fap ch\u1ee7 DN ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng sau T\u1ebft<\/p>\n

– V\u00e0 l\u00e0m sao \u0111\u1ec3 th\u1ed5i lu\u1ed3ng gi\u00f3 m\u1edbi cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?<\/p>\n

– Chia s\u1ebb t\u1eeb Anh Tr\u1ea7n Nh\u00e2n \u0110\u1ee9c – Project manager Hana.ai<\/p>\n

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M\u1ee5c ti\u00eau bu\u1ed5i chia s\u1ebb:<\/h2>\n
\"\ud83e\udd1d\"<\/span> C\u00e1c ph\u01b0\u01a1ng \u00e1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng sau T\u1ebft.<\/div>\n
\"\ud83e\udd19\"<\/span> Nh\u1eefng y\u1ebfu t\u1ed1 k\u1ebft h\u1ee3p v\u1edbi minigame tr\u1ef1c tuy\u1ebfn \u0111em l\u1ea1i hi\u1ec3u qu\u1ea3 cao.<\/div>\n
\"\ud83d\udcc8\"<\/span> N\u1ec1n t\u1ea3ng \u0111\u1ec3 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/div>\n
\"\u270c\ufe0f\"<\/span> Vai tr\u00f2 c\u1ee7a chatbot trong c\u00e1c chi\u1ebfn d\u1ecbch minigame tr\u1ef1c tuy\u1ebfn<\/div>\n
\"\ud83c\udfaf\"<\/span> Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u1edbi 1 k\u1ecbch b\u1ea3n \u0111\u1eb7c bi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c demo v\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0 li\u1ec1n tay \"\ud83e\udd73\"<\/span>\"\ud83e\udd73\"<\/span><\/div>\n
<\/div>\n
B\u00e0i recap \u0111\u01b0\u1ee3c Vy \u0111\u0103ng tr\u00ean Facebook c\u00e1 nh\u00e2n t\u00f3m t\u1eaft l\u1ea1i n\u1ed9i dung chia s\u1ebb, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc b\u00ean d\u01b0\u1edbi nh\u00e9!<\/div>\n<\/div>\n
\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47\ud83d\udc47<\/div>\n
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\"\ud83d\udd36\"<\/span> C\u00e1c n\u1ed9i dung ch\u00ednh \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp:<\/h2>\n
– C\u00e1ch warm-up l\u1ea1i KH sau T\u1ebft: warmup KH c\u0169, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u1eebng c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi DN nh\u01b0ng ch\u01b0a mua h\u00e0ng<\/div>\n
– L\u00e0m sao \u0111\u1ec3 h\u1ee9ng h\u1ebft l\u01b0\u1ee3ng data:<\/div>\n
+ Th\u1ee7 c\u00f4ng: s\u00f3t data<\/div>\n
+ Chatbot<\/div>\n
– T\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi KH: l\u01b0\u1ee3ng KH sau T\u1ebft \u0111a ph\u1ea7n s\u1ebd t\u1eadp trung kh\u00f4i ph\u1ee5c t\u00e0i ch\u00ednh. V\u1eady khi KH c\u0169 quay l\u1ea1i \u0111\u00e3 \u00edt th\u00ec l\u00e0m sao t\u0103ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng Kh\u00e1ch h\u00e0ng m\u1edbi?<\/div>\n
– Ph\u01b0\u01a1ng ph\u00e1p gi\u1eef ch\u00e2n KH: l\u00e0m sao gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u01b0\u1ee3ng KH c\u0169 v\u00e0 m\u1edbi<\/div>\n
– C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng: k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u KH nh\u1ea5t<\/div>\n<\/div>\n
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\"\ud83d\udd36\"<\/span> Hana l\u00e0 g\u00ec?<\/h2>\n
– Hana l\u00e0 n\u1ec1n t\u1ea3ng Chatbot \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 thu\u1eadt x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP).<\/div>\n
– Ch\u1ee9c n\u0103ng: Tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng comment\/inb\/chatweb b\u1eb1ng nh\u1eefng k\u1ecbch b\u1ea3n v\u00e0 ki\u1ebfn th\u1ee9c c\u00f3 s\u1eb5n, v\u00e0 ng\u00e0y c\u00e0ng th\u00f4ng minh v\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc<\/div>\n<\/div>\n
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\"\ud83d\udd36\"<\/span> G\u1ee3i \u00fd 1 v\u00e0i gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p s\u1eed d\u1ee5ng cho 3 giai \u0111o\u1ea1n khi tri\u1ec3n khai Chatbot<\/h2>\n
\"1\ufe0f\u20e3\"<\/span> Thu h\u00fat<\/strong><\/div>\n
– G\u1eafn chatbot v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o Online\/ Offline<\/div>\n
– Tri\u1ec3n khai chi\u1ebfn d\u1ecbch Viralbot\/ CTKM s\u1ef1 ki\u1ec7n tr\u00ean social gi\u00fap thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/div>\n
– Tri\u1ec3n khai Minigame k\u1ebft h\u1ee3p chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o re-marketing<\/div>\n<\/div>\n
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\"2\ufe0f\u20e3\"<\/span> Gi\u1eef ch\u00e2n<\/strong><\/div>\n
– T\u1eb7ng voucher code sau m\u1ed7i l\u1ea7n mua h\u00e0ng\/ ngay khi KH c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi brand k\u00edch th\u00edch KH c\u00f3 \u0111\u01a1n mua h\u00e0ng<\/div>\n
– T\u01b0 v\u1ea5n t\u00ecm ki\u1ebfm KH theo khu v\u1ef1c\/ v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/div>\n
– T\u01b0 v\u1ea5n ch\u00ednh s\u00e1ch ho\u00e0n\/ h\u1ee7y\/ \u0111\u1ed5i tr\u1ea3 h\u00e0ng sau mua<\/div>\n<\/div>\n
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\"3\ufe0f\u20e3\"<\/span> Chuy\u1ec3n \u0111\u1ed5i<\/strong><\/div>\n
– Ph\u00e2n lo\u1ea1i li\u00ean t\u1ee5c (segment) 24\/7 th\u00f4ng qua chat v\u1edbi bot v\u00e0 nh\u00e2n vi\u00ean c\u1eadp nh\u1eadt sau t\u01b0 v\u1ea5n th\u1ee7 c\u00f4ng (call\/ chat)<\/div>\n
– Ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng li\u00ean t\u1ee5c k\u00eanh Facebook v\u00e0 Zalo OA<\/div>\n
– Survey KH \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 sau mua<\/div>\n
– T\u01b0 v\u1ea5n ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean th\u00e2n thi\u1ebft v\u00e0 t\u01b0 v\u1ea5n \u0111\u0103ng k\u00fd \u201cVIP member\u201d<\/div>\n
– Upsale t\u1ef1 \u0111\u1ed9ng b\u1eb1ng k\u1ecbch b\u1ea3n chatbot ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m KH \u0111\u00e3 mua<\/div>\n
\"\"<\/div>\n<\/div>\n
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\"\ud83d\udd36\"<\/span> 2 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/h2>\n
\"\ud83d\udd39\"<\/span> FB fanpage:<\/strong> h\u1ed7 tr\u1ee3 t\u1ed1t cho m\u1ee5c \u0111\u00edch thu h\u00fat KH<\/div>\n
V\u00ec t\u1eeb 3\/2020, FB ra ch\u00ednh s\u00e1ch g\u1eedi tin trong v\u00f2ng 24h, KH c\u00f3 tgian inb l\u1ea7n cu\u1ed1i l\u00e0 ngo\u00e0i 24h s\u1ebd r\u1ea5t h\u1ea1n ch\u1ebf \u0111\u1ec3 brand g\u1eedi tin cho h\u1ecd. Ch\u1ec9 \u0111\u01b0\u1ee3c g\u1eedi theo th\u1ebb tag, rule c\u1ee7a fb: c\u1eadp nh\u1eadt s\u1ef1 ki\u1ec7n, c\u1eadp nh\u1eadt sau mua, c\u1eadp nh\u1eadt t\u00e0i kho\u1ea3n\u2026D\u1eabn \u0111\u1ebfn tin nh\u1eafn g\u1eedi \u0111i kh\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n.<\/div>\n
\u2192 Hana \u0111\u01b0\u1ee3c FB m\u1edf ri\u00eang t\u00ednh n\u0103ng Notification message, ch\u1ec9 h\u1ed7 tr\u1ee3 cho nh\u1eefng doanh nghi\u1ec7p \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n. G\u1eedi tin tho\u1ea3i m\u00e1i, kh\u00f4ng gi\u1edbi h\u1ea1n lo\u1ea1i n\u1ed9i dung tin, ch\u1ec9 gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng trong kho\u1ea3ng th\u1eddi gian (inb Hana fanpage \u0111\u1ec3 bi\u1ebft th\u00eam)<\/div>\n<\/div>\n
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\"\ud83d\udd39\"<\/span> Zalo OA:<\/strong> h\u1ed7 tr\u1ee3 t\u1ed1t cho m\u1ee5c \u0111\u00edch t\u01b0\u01a1ng t\u00e1c KH. G\u1eedi tin tho\u1ea3i m\u00e1i, kh\u00f4ng gi\u1edbi h\u1ea1n v\u1ec1 n\u1ed9i dung tin nh\u1eafn. 250 – 350 \u0111\u1ed3ng\/ tin nh\u1eafn khi KH ch\u01b0a quan t\u00e2m Zalo OA<\/div>\n
\u2192 L\u1eddi khuy\u00ean: d\u00f9ng FB \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng KH r\u1ed3i \u0111i\u1ec1u h\u01b0\u1edbng qua Zalo OA \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u0103m s\u00f3c KH<\/div>\n<\/div>\n
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\"\ud83d\udd36\"<\/span> Nh\u1eefng l\u01b0u \u00fd khi tri\u1ec3n khai Minigame:<\/h2>\n
– T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: C\u1ea7n c\u00f3 1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh. Ch\u00fa \u00fd ch\u1ecdn \u0111\u01a1n v\u1ecb h\u1ed7 tr\u1ee3 g\u1eafn logo t\u1ea1o nh\u1ea1c n\u1ec1n, t\u1ea1o minigame, l\u00e0m sao cho KH nh\u00ecn v\u00e0o nh\u1eadn di\u1ec7n \u0111\u00f3 l\u00e0 c\u1ee7a DN cta \u2192 m\u1ee5c \u0111\u00edch l\u00e0 t\u1ea1o \u0111\u1ed9 ph\u1ee7 s\u00f3ng cho th\u01b0\u01a1ng hi\u1ec7u<\/div>\n
– T\u0103ng s\u1ef1 h\u1ee9ng kh\u1edfi cho kh\u00e1ch h\u00e0ng<\/div>\n
+ C\u1ea7n tri\u1ec3n khai minigame ph\u00f9 h\u1ee3p \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/div>\n
+ S\u1ea3n ph\u1ea9m qu\u00e0 ph\u00f9 h\u1ee3p (n\u00ean l\u00e0 ch\u00ednh sp c\u1ee7a DN), ch\u00ednh ng \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0 s\u1ebd t\u1ea1o viral cho th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn nhi\u1ec1u KH h\u01a1n<\/div>\n
– T\u0103ng t\u01b0\u01a1ng t\u00e1c – t\u0103ng KH ti\u1ec1m n\u0103ng: ch\u1ea1y ads sp k ki\u1ebfm dc nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c b\u1eb1ng ads cho minigame. T\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u1ec3 t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng, ti\u1ebfp c\u1eadn c\u1ee7a minigame \u2192 t\u0103ng \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/div>\n
– H\u1ec7 th\u1ed1ng ch\u1ed1ng scam: n\u00ean ch\u1ecdn 1 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd v\u00e0 ghi nh\u1eadn \u0111\u01b0\u1ee3c data KH \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c. Ch\u00fang ta c\u00f3 retarget, upsale, ch\u0103m s\u00f3c,..<\/div>\n<\/div>\n<\/div>\n

M\u1ecdi ng\u01b0\u1eddi xem video \u0111\u1ea7y \u0111\u1ee7 bu\u1ed5i chia t\u1ea1i \u0111\u00e2y<\/a>\u00a0nh\u00e9.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

M\u1edf m\u00e0n 2022, EGANY k\u1ebft h\u1ee3p c\u00f9ng Hana.ai x\u00f4ng \u0111\u1ea5t ch\u1ee7 \u0111\u1ec1: L\u1ed9c “Lead” \u0110\u1ea7u N\u0103m – Chuy\u1ec3n m\u00ecnh trong th\u1eddi \u0111\u1ea1i s\u1ed1 c\u00f9ng chatbot – Bu\u1ed5i Cafe talk tu\u1ea7n n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p gi\u00fap ch\u1ee7 DN ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng sau T\u1ebft – V\u00e0 l\u00e0m sao \u0111\u1ec3 th\u1ed5i […]<\/p>\n","protected":false},"author":1,"featured_media":401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"1"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[37,1,36,38],"tags":[77,25,101,29,100,102,24,67],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-talk-show","category-toi-uu-chuyen-doi","category-van-hanh-ecom","tag-ai","tag-cafe-talk","tag-chatbot","tag-egany","tag-hana","tag-messenger","tag-recap","tag-zalo-oa"],"_links":{"self":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":0,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}