{"id":268,"date":"2021-12-18T11:58:02","date_gmt":"2021-12-18T04:58:02","guid":{"rendered":"https:\/\/egany.com\/ecommerce-cro\/?p=268"},"modified":"2022-02-14T09:34:53","modified_gmt":"2022-02-14T02:34:53","slug":"recap-ega-cafe-8-giai-phap-zalo-business-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/egany.com\/ecommerce-cro\/recap-ega-cafe-8-giai-phap-zalo-business-cho-doanh-nghiep\/","title":{"rendered":"[Recap] EGA Cafe #8: Gi\u1ea3i ph\u00e1p Zalo Business cho doanh nghi\u1ec7p"},"content":{"rendered":"<p>Zalo \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang mu\u1ed1n &#8220;chinh ph\u1ee5c&#8221; \u0111\u1ec3 x\u00e2y d\u1ef1ng 1 k\u00eanh CSKH ho\u1eb7c k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<br \/>\nC\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn 2 l\u1ee3i \u00edch n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Zalo khi so s\u00e1nh v\u1edbi Facebook:<br \/>\n1. Chi ph\u00ed g\u1eedi tin ZNS r\u1ebb h\u01a1n so v\u1edbi \u0111\u1ed5 ti\u1ec1n ch\u1ea1y QC ra message<br \/>\n2. Ch\u00ednh s\u00e1ch &#8220;d\u1ec5 th\u1edf&#8221; h\u01a1n (tuy h\u01a1i c\u1ed3ng k\u1ec1nh trong b\u01b0\u1edbc t\u1ea1o OA nh\u01b0ng \u00edt kh\u00f3a\/c\u1ea3nh c\u00e1o page)<\/p>\n<h2>\ud83c\udfaf M\u1ee5c ti\u00eau bu\u1ed5i chia s\u1ebb:<\/h2>\n<p>\u0110\u00f4\u0300ng ha\u0300nh c\u00f9ng doanh nghi\u00ea\u0323p v\u01b0\u01a1\u0323t qua kho\u0301 kh\u0103n cu\u0309a \u0111a\u0323i di\u0323ch Covid-19, giu\u0301p doanh nghi\u00ea\u0323p ti\u00ea\u0301p c\u00e2\u0323n th\u00eam nh\u1eefng gi\u1ea3i ph\u00e1p chuy\u1ec3n m\u00ecnh trong cu\u1ed9c \u0111ua k\u0129 thu\u1eadt s\u1ed1, EGANY h\u00e2n h\u1ea1nh m\u1eddi VinaCIS &#8211; \u0111\u1ed1i t\u00e1c c\u1ee7a Zalo v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 ZCC (Zalo Cloud Connect), ZNS (Zalo Notification Service), Zalo Ads, Miniapp<br \/>\n\ud83d\udc49 M\u1eddi c\u00e1c anh ch\u1ecb c\u00f9ng t\u00ecm hi\u1ec3u Gi\u1ea3i ph\u00e1p t\u1eeb Zalo Business d\u00e0nh cho Doanh nghi\u1ec7p. Th\u00f4ng tin chia s\u1ebb t\u1eeb anh Duy Tr\u1ea7n &#8211; COO VinaCIS Corporation<br \/>\n\ud83c\udf38 Chu\u1ed7i cafe c\u00f4ng ngh\u1ec7 9g s\u00e1ng Th\u1ee9 7 h\u00e0ng tu\u1ea7n t\u1ea1i EGANY<\/p>\n<h2>\ud83d\udccc N\u1ed9i dung ch\u00ednh:<\/h2>\n<p>&#8211; C\u00e1c gi\u1ea3i ph\u00e1p Zalo Business hi\u1ec7n c\u00f3<br \/>\n&#8211; L\u00e0m sao \u1ee9ng d\u1ee5ng Zalo \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c KH<br \/>\n&#8211; L\u00e0m sao \u0111\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c 1 hay k\u1ebft h\u1ee3p nhi\u1ec1u gi\u1ea3i ph\u00e1p Zalo ph\u00f9 h\u1ee3p cho Doanh nghi\u1ec7p ? B\u1eaft \u0111\u1ea7u nh\u01b0 th\u1ebf n\u00e0o?<br \/>\n&#8211; Case studies<\/p>\n<p>Vy t\u00f3m t\u1eaft nh\u1eefng n\u1ed9i dung chia s\u1ebb &#8220;GI\u1ea2I PH\u00c1P ZALO BUSINESS CHO DOANH NGHI\u1ec6P&#8221; v\u00e0 c\u00e1c ph\u1ea7n h\u1ecfi \u0111\u00e1p b\u00ean d\u01b0\u1edbi nh\u00e9<\/p>\n<h2>1\ufe0f\u20e3 T\u1ed5ng quan v\u1ec1 Zalo:<\/h2>\n<p>&#8211; Th\u1ed1ng k\u00ea 6\/2021, \u01b0\u1edbc t\u00ednh m\u1ed7i ng\u00e0y c\u00f3 h\u01a1n 65% d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111ang s\u1eed d\u1ee5ng Zalo th\u01b0\u1eddng xuy\u00ean cho m\u1ee5c \u0111\u00edch li\u00ean l\u1ea1c, l\u00e0m vi\u1ec7c, h\u1ecdc t\u1eadp<br \/>\n&#8211; 2020 \u0111\u1ea1t m\u1ee9c 62 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (2012 l\u00e0 5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng)<br \/>\n&#8211; \u0110i\u1ec1u th\u00fa v\u1ecb, Myanmar 2016 \u0111\u00e3 \u0111\u1ea1t 2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng<br \/>\n&#8211; Ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0nh vi d\u00f9ng Zalo:<br \/>\n+ \u0110\u1ed9 tu\u1ed5i: D\u1eabn \u0111\u1ea7u l\u00e0 18 &#8211; 34. Th\u1ee9 nh\u00ec l\u00e0 35-44. V\u00e0 \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 3 l\u00e0 gen Z 13 &#8211; 17 tu\u1ed5i.<br \/>\n\u2192 Zalo \u0111\u00e3 tr\u1edf th\u00e0nh 1 ph\u1ea7n cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a genZ<br \/>\n+ Gi\u1edbi t\u00ednh: T\u1ef7 l\u1ec7 nam n\u1eef c\u00e2n b\u1eb1ng (Nam 56%, N\u1eef 44%) gi\u00fap Zalo tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng kh\u00f4ng gi\u1edbi h\u1ea1n gi\u1edbi t\u00ednh<br \/>\n+ \u0110\u1ecba \u0111i\u1ec3m: t\u1eadp trung nhi\u1ec1u \u1edf mi\u1ec1n B\u1eafc (46%) v\u00e0 mi\u1ec1n Nam (35%)<br \/>\n+ T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Zalo \u1edf N\u00f4ng th\u00f4n cao h\u01a1n th\u00e0nh th\u1ecb<br \/>\n&#8211; H\u1ec7 sinh th\u00e1i Zalo: (xem \u1ea3nh minh h\u1ecda)<br \/>\n+ Zalo<br \/>\n+ B\u00e1o m\u1edbi<br \/>\n+ Zing news<br \/>\n+ Zing mp3<br \/>\n+ Zing TV<\/p>\n<h2>2\ufe0f\u20e3 \u1ee8ng d\u1ee5ng Zalo trong ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng:<\/h2>\n<p>\ud83d\udd38 ZOA (Zalo Official Account)<br \/>\n&#8211; \u0110\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 ph\u00ed th\u00ec OA ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c.<br \/>\n&#8211; T\u1ea1o v\u00e0 x\u00e1c th\u1ef1c OA: 1 ng\u00e0y c\u00f3 h\u01a1n 4k OA \u0111\u0103ng k\u00fd m\u1edbi. Vi\u1ec7c t\u1ea1o th\u00ec \u0111\u01a1n gi\u1ea3n, nh\u01b0ng vi\u1ec7c x\u00e1c th\u1ef1c s\u1ebd m\u1ea5t 7-14 ng\u00e0y theo policy ho\u1eb7c l\u00e2u h\u01a1n ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c support tr\u1eeb khi g\u1eb7p v\u1ea5n \u0111\u1ec1, v\u00ec Zalo \u0111\u00e3 c\u00f3 h\u01b0\u1edbng d\u1eabn n\u00ean \u0111a ph\u1ea7n KH t\u1ef1 th\u1ef1c hi\u1ec7n.<br \/>\n\u2192 \u0110\u1eb7c bi\u1ec7t, VinaCIS c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 x\u00e1c th\u1ef1c OA ch\u1ec9 trong 2 ng\u00e0y l\u00e0m vi\u1ec7c<br \/>\n\ud83d\udd38Zalo ads:<br \/>\n&#8211; l\u00e0 h\u1ec7 th\u1ed1ng t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o gi\u00fap doanh nghi\u1ec7p, ch\u1ee7 c\u1eeda h\u00e0ng t\u1ef1 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm t\u1edbi KH tr\u00ean h\u1ec7 sinh th\u00e1i Zalo<br \/>\n&#8211; C\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean t\u1eadp s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111ang c\u00f3 ho\u1eb7c t\u00ecm ki\u1ebfm nh\u1eefng KH m\u1edbi c\u00f3 \u0111\u1eb7c t\u00ednh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u1eadp KH \u0111\u00e3 c\u00f3 sdt ho\u1eb7c \u0111\u01b0\u1ee3c nh\u1eafm ch\u1ecdn theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3: Gi\u1edbi t\u00ednh, tu\u1ed5i, Platform, Nh\u00e2n kh\u1ea9u h\u1ecdc\/s\u1edf th\u00edch, V\u1ecb tr\u00ed<br \/>\n&#8211; H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o: Zalo cho ph\u00e9p qu\u1ea3ng c\u00e1o c\u00e1c n\u1ed9i dung sau:<br \/>\n+ ZOA: thu h\u00fat ng\u01b0\u1eddi quan t\u00e2m OA, t\u00ednh ph\u00ed CPC<br \/>\n+ Website: t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website, t\u00ednh ph\u00ed CPC<br \/>\n+ Video: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh ph\u00ed CPM, CPV<br \/>\n+ B\u00e0i vi\u1ebft: t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o b\u00e0i vi\u1ebft tr\u00ean ZOA, t\u00ednh ph\u00ed CPC (b\u00e0i vi\u1ebft n\u00ean trong v\u00f2ng 3 th\u00e1ng tr\u1edf l\u1ea1i)<br \/>\n+ Form (\u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c c\u00f3 chi ph\u00ed CPC cao nh\u1ea5t): t\u1ed1i \u01b0u t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i KH ti\u1ec1m n\u0103ng, t\u00ednh ph\u00ed CPC. C\u00f3 th\u1ec3 k\u1ebft n\u1ed1i API v\u1edbi 1 h\u1ec7 th\u1ed1ng th\u1ee9 3<br \/>\n\ud83d\udd38 Mini app:<br \/>\n&#8211; L\u00e0 web-app<br \/>\n&#8211; Cho ph\u00e9p DN cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng gi\u1ed1ng \u1ee9ng d\u1ee5ng g\u1ed1c (Native app)<br \/>\n\ud83d\udc49 T\u1ed5ng k\u1ebft:<br \/>\n&#8211; Mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u2192 ZOA<br \/>\n&#8211; Mu\u1ed1n ti\u1ebfp th\u1ecb t\u1edbi KH c\u0169 ho\u1eb7c m\u1edbi \u2192 Zalo Ads<br \/>\n&#8211; Cung c\u1ea5p t\u00ednh n\u0103ng t\u1edbi ng\u01b0\u1eddi d\u00f9ng \u2192 Miniapp<\/p>\n<h2>3\ufe0f\u20e3 \u1ee8ng d\u1ee5ng Zalo trong CSKH:<\/h2>\n<p>C\u00f3 3 ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi KH qua ZOA (li\u1ec7t k\u00ea theo chi ph\u00ed t\u0103ng d\u1ea7n)<br \/>\n\ud83d\udd38 OA Broadcast<br \/>\n&#8211; \u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn: g\u1eedi t\u1ef1 \u0111\u1ed9ng t\u1edbi User id c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i OA doanh nghi\u1ec7p<br \/>\n&#8211; N\u1ed9i dung: Kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a. C\u00f3 th\u1ec3 mang n\u1ed9i dung qu\u1ea3ng c\u00e1o<br \/>\n&#8211; T\u1ea7n su\u1ea5t: T\u1ed1i \u0111a 40 n\u1ed9i dung\/ th\u00e1ng v\u00e0 4 n\u1ed9i dung\/ 1 ng\u01b0\u1eddi nh\u00e2n\/ th\u00e1ng<br \/>\n&#8211; Chi ph\u00ed: Mi\u1ec5n ph\u00ed<br \/>\n&#8211; C\u00f3 th\u1ec3 nh\u1eafm ch\u1ecdn (filter) nh\u1eafm ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng g\u1eedi<br \/>\n\ud83d\udd38 ZNS Follower API:<br \/>\n&#8211; \u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn: g\u1eedi t\u1ef1 \u0111\u1ed9ng t\u1edbi User id c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i OA doanh nghi\u1ec7p<br \/>\n&#8211; N\u1ed9i dung: C\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a. C\u00f3 th\u1ec3 mang n\u1ed9i dung qu\u1ea3ng c\u00e1o<br \/>\n&#8211; T\u1ea7n su\u1ea5t: Kh\u00f4ng gi\u1edbi h\u1ea1n<br \/>\n&#8211; Chi ph\u00ed: T\u1eeb 0-50 VN\u0110 \/ l\u1ec7nh th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u t\u00ednh ph\u00ed t\u1eeb tin nh\u1eafn 1001 tr\u1edf \u0111i<br \/>\n&#8211; Kh\u00f4ng popup th\u00f4ng b\u00e1o khi c\u00f3 tin nh\u1eafn t\u1eeb OA g\u1eedi t\u1edbi<br \/>\n\ud83d\udd38 ZNS Template API:<br \/>\n&#8211; \u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn: G\u1eedi t\u1ef1 \u0111\u1ed9ng t\u1edbi sdt b\u1ea5t k\u1ef3 c\u00f3 d\u00f9ng Zalo, k c\u1ea7n follow OA tr\u01b0\u1edbc \u0111\u00f3<br \/>\n&#8211; N\u1ed9i dung: C\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a. Ch\u1ec9 \u0111\u01b0\u1ee3c mang n\u1ed9i dung CSKH (c\u00f3 li\u00ean quan \u0111\u1ebfn giao d\u1ecbch, s\u1ef1 ki\u1ec7n m\u1edbi ph\u00e1t sinh)<br \/>\n&#8211; T\u1ea7n su\u1ea5t: Kh\u00f4ng gi\u1edbi h\u1ea1n<br \/>\n&#8211; Chi ph\u00ed: T\u1eeb 120 VN\u0110 \/ l\u1ec7nh th\u00e0nh c\u00f4ng<br \/>\n\ud83d\udd38 ZCC (Zalo Cloud connect)<br \/>\n&#8211; H\u1ed7 tr\u1ee3 Audio call \u0111\u1ebfn s\u1ed1 \u0111i\u1ec7n tho\u1ea1i b\u1ea5t k\u1ef3 c\u00f3 \u0111\u0103ng k\u00fd Zalo<br \/>\n&#8211; H\u1ed7 tr\u1ee3 Audio call v\u00e0o OA c\u1ee7a DN<br \/>\n&#8211; H\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng online Zalo \u0111\u1ec3 DN chuy\u1ec3n sang cu\u1ed9c g\u1ecdi PTSN th\u00f4ng th\u01b0\u1eddng<br \/>\n&#8211; Ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi t\u1ed1t tr\u00ean n\u1ec1n t\u1ea3ng Internet th\u00f4ng th\u01b0\u1eddng<br \/>\n&#8211; \u00c1p d\u1ee5ng cho c\u00e1c DN thu\u1ed9c nh\u00f3m ng\u00e0nh: Retail, Logistic, e-Commerce<br \/>\n\u26a1\ufe0f VinaCIS l\u00e0 \u0111\u01a1n v\u1ecb h\u1ee3p t\u00e1c DUY NH\u1ea4T v\u1edbi Zalo v\u1ec1 ZCC<br \/>\n\ud83d\udc49 T\u00f3m l\u1ea1i:<br \/>\n&#8211; M\u1ee5c \u0111\u00edch Ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o: Zalo ads, Miniapp<br \/>\n&#8211; M\u1ee5c \u0111\u00edch CSKH: g\u1eedi tin nh\u1eafn Zalo (ZNS) t\u1eeb DN \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, g\u1ecdi Zalo (ZCC) t\u1eeb h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i DN \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i<\/p>\n<h2>\ud83d\udcad H\u1ecfi \u0111\u00e1p:<\/h2>\n<p><strong>Nh\u1eefng \u0111i\u1ec1u ki\u1ec7n 1 DN c\u1ea7n \u0111\u1ec3 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p Zalo?<\/strong><br \/>\n&#8211; L\u1ee3i th\u1ebf n\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p (C\u00f3 gi\u1ea5y \u0111\u0103ng k\u00fd kinh doanh)<br \/>\n&#8211; V\u1ea5n \u0111\u1ec1 ch\u1ec9 n\u1eb1m \u1edf chi ph\u00ed<br \/>\n&#8211; V\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng n\u1eb1m \u1edf t\u00e2m l\u00fd th\u01b0\u1eddng mu\u1ed1n \u0111\u01b0\u1ee3c ngay, ph\u1ea3i hi\u1ec3u c\u1ea7n c\u00f3 th\u1eddi gian v\u00e0 s\u1ef1 x\u00e2y d\u1ef1ng t\u1eeb t\u1eeb<\/p>\n<p><strong>DN gi\u00e1o d\u1ee5c th\u00ec n\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0o?<\/strong><br \/>\n&#8211; S\u1eed d\u1ee5ng Zalo ads n\u1ebfu mu\u1ed1n m\u1edf r\u1ed9ng t\u1eadp KH \u0111\u1ec3 qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb<br \/>\n&#8211; D\u00f9ng Zalo ZNS \u0111\u1ec3 g\u1eedi th\u00f4ng b\u00e1o l\u1ecbch h\u1ecdc cho ph\u1ee5 huynh ho\u1eb7c g\u1eedi k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp sau khi k\u1ebft th\u00fac qu\u00e1 tr\u00ecnh ho\u1eb7c nh\u1eafc nh\u1edf chu\u1ea9n b\u1ecb b\u00e0i cho bu\u1ed5i h\u1ecdc ti\u1ebfp theo,&#8230;<\/p>\n<p><strong>So s\u00e1nh Brandname SMS v\u00e0 ZNS?<\/strong><br \/>\n&#8211; Brandname SMS: chi ph\u00ed 800\u0111, 160 k\u00fd t\u1ef1\/ 70 k\u00fd t\u1ef1 v\u1edbi tin nh\u1eafn c\u00f3 d\u1ea5u.<br \/>\n&#8211; ZNS: 200\u0111 (VAT l\u00e0 220\u0111), 460 k\u00fd t\u1ef1 c\u00f3 d\u1ea5u. C\u00f3 CTA k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<br \/>\n\u2192 C\u00f9ng 1 message ZNS truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p h\u01a1n.<br \/>\n&#8211; Brandname SMS v\u1eabn h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p g\u1eedi tin nh\u1eafn cho nh\u1eefng KH kh\u00f4ng d\u00f9ng Zalo.<br \/>\n&#8211; Ngo\u00e0i ra Zalo c\u00f2n c\u00f3 policy kh\u00f4ng t\u00ednh ph\u00ed n\u1ebfu th\u1eddi gian g\u1eedi tin \u0111i v\u01b0\u1ee3t qu\u00e1 m\u1ee9c quy \u0111\u1ecbnh<\/p>\n<p><strong>H\u1ed9 kinh doanh online c\u00f3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c gi\u1ea3i ph\u00e1p Zalo kh\u00f4ng?<\/strong><br \/>\n&#8211; \u0110\u1ed1i t\u01b0\u1ee3ng ZOA h\u01b0\u1edbng t\u1edbi l\u00e0 doanh nghi\u1ec7p, n\u00ean h\u1ed9 kinh doanh onl s\u1ebd h\u01a1i kh\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y c\u1ee7a Zalo<br \/>\n&#8211; Tuy nhi\u00ean, v\u1eabn c\u00f3 c\u00f3 kh\u1ea3 n\u0103ng (n\u1ebfu th\u1ef1c hi\u1ec7n 1 v\u00e0i th\u1ee7 t\u1ee5c \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u00e9t duy\u1ec7t ri\u00eang)<\/p>\n<p><strong>V\u1edbi \u0111\u1ed1i t\u00e1c nh\u01b0 CDP, VinaCIS c\u00f3 cung c\u1ea5p API call lo\u1ea1i template\/follower \u0111\u1ec3 g\u1eedi service msg ko? <\/strong><strong>N\u1ebfu c\u00f3 th\u00ec l\u00e0m sao x\u1eed l\u00fd user consent \u0111\u1ec3 \u0111\u01b0\u1ee3c zalo approve?<\/strong><\/p>\n<p>&#8211; C\u00f3 cung c\u1ea5p c\u1ea3 2, nh\u01b0ng s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu s\u1eed d\u1ee5ng template API, anh s\u1ebd kh\u00f4ng c\u1ea7n x\u1eed l\u00fd ph\u1ea7n user consent lu\u00f4n (t\u1ee9c l\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 quan t\u00e2m, \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng r\u1ed3i m\u1edbi g\u1eedi)<br \/>\n&#8211; C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n: M\u1edf OA &#8211; x\u00e1c th\u1ef1c OA &#8211; t\u00edch h\u1ee3p API &#8211; \u0111\u0103ng k\u00fd template -&gt; C\u00f3 th\u1ec3 g\u1eedi tin<\/p>\n<p>Chi ti\u1ebft video record bu\u1ed5i chia s\u1ebb m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem trong <a href=\"https:\/\/www.facebook.com\/groups\/egany\/posts\/2444222169041389\/\" target=\"_blank\" rel=\"nofollow noopener\">group c\u1ee7a EGANY<\/a> nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalo \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang mu\u1ed1n &#8220;chinh ph\u1ee5c&#8221; \u0111\u1ec3 x\u00e2y d\u1ef1ng 1 k\u00eanh CSKH ho\u1eb7c k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn 2 l\u1ee3i \u00edch n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a Zalo khi so s\u00e1nh v\u1edbi Facebook: 1. Chi ph\u00ed g\u1eedi tin ZNS r\u1ebb h\u01a1n so v\u1edbi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"1"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[1,34],"tags":[25,29,24,56,68,64,66,69,67,65],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-talk-show","category-tools","tag-cafe-talk","tag-egany","tag-recap","tag-sme","tag-vinacis","tag-zalo","tag-zalo-business","tag-zalo-mini-app","tag-zalo-oa","tag-zns"],"_links":{"self":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media\/311"}],"wp:attachment":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}