{"id":1321,"date":"2024-12-08T16:16:19","date_gmt":"2024-12-08T09:16:19","guid":{"rendered":"https:\/\/egany.com\/ecommerce-cro\/?p=1321"},"modified":"2024-12-08T16:16:19","modified_gmt":"2024-12-08T09:16:19","slug":"personalized-experience-by-source-ca-nhan-hoa-hien-thi-noi-dung-theo-nguon-truy-cap-bi-quyet-de-roas-x5","status":"publish","type":"post","link":"https:\/\/egany.com\/ecommerce-cro\/personalized-experience-by-source-ca-nhan-hoa-hien-thi-noi-dung-theo-nguon-truy-cap-bi-quyet-de-roas-x5\/","title":{"rendered":"Personalized Experience by Source: C\u00e1 nh\u00e2n h\u00f3a hi\u1ec3n th\u1ecb n\u1ed9i dung theo ngu\u1ed3n truy c\u1eadp, b\u00ed quy\u1ebft \u0111\u1ec3 ROAS x5"},"content":{"rendered":"<p>Ch\u00e0o m\u1eebng anh ch\u1ecb quay tr\u1edf l\u1ea1i v\u1edbi series E-commerce CRO. Trong <a href=\"https:\/\/egany.com\/ecommerce-cro\/dot-tien-cho-quang-cao-va-lang-phi-traffic-thu-8-chien-luoc-cro-giup-tang-roas-x5-va-giam-cac-xuong-1-3-trong-180-ngay\/\" target=\"_blank\" rel=\"noopener\">b\u00e0i #CRO_p3<\/a> m\u00ecnh c\u00f3 h\u1ee9a s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1eebng chi\u1ebfn l\u01b0\u1ee3c CRO hi\u1ec7u qu\u1ea3, tu\u1ea7n tr\u01b0\u1edbc \u0111\u00e3 \u0111i k\u1ecbch b\u1ea3n \u0111\u1ea7u ti\u00ean l\u00e0 &#8220;<a href=\"https:\/\/egany.com\/ecommerce-cro\/welcome-offer-thu-lead-x10-nhung-van-co-the-tang-ty-le-chuyen-doi-khach-hang-moi-voi-chi-phi-thap-nhat\/\" target=\"_blank\" rel=\"noopener\">Welcome Offer<\/a>&#8221; r\u1ed3i, h\u00f4m nay ch\u00fang ta s\u1ebd c\u00f9ng \u201cm\u1ed5 x\u1ebb\u201d k\u1ecbch b\u1ea3n s\u1ed1 2: <strong>Personalized Experience by Source &#8211; C\u00e1 nh\u00e2n h\u00f3a hi\u1ec3n th\u1ecb n\u1ed9i dung theo ngu\u1ed3n truy c\u1eadp, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o paid media<\/strong>.<\/p>\n<p>C\u00f3 th\u1ec3 xem th\u00eam th\u00f4ng tin b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i m\u00ecnh c\u00f3 nh\u1eafc t\u1edbi \u1edf \u0111\u00e2y.<\/p>\n<div style=\"display: flex; align-items: center; flex-direction: row; background-color: #f3f7fe; padding: 20px; border-radius: 8px;\">\n<div style=\"margin-right: 20px;\"><img decoding=\"async\" style=\"max-width: 160px; height: auto;\" src=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/12\/thumb_callout_block.jpg\" alt=\"Calm your nerves\" \/><\/div>\n<div>\n<p style=\"font-size: 16px; font-weight: 600; margin-top: 0; margin-bottom: 16px;\">T\u00ecm hi\u1ec3u b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i website t\u1ea1i \u0111\u00e2y<\/p>\n<div style=\"font-size: 16px; display: inline-block;\"><a style=\"display: inline-block; background-color: #59ab59; color: #fff; padding: 8px 40px; border-radius: 99px; cursor: pointer; text-decoration: none; font-weight: 600; box-shadow: 0 4px #3E7E3E; transition: all 0.2s ease-in-out;\" href=\"https:\/\/egany.com\/cro-solutions\/?utm_source=blog&amp;utm_campaign=cro_p5&amp;utm_content=seriescro\">T\u00ccM HI\u1ec2U NGAY<\/a><\/div>\n<\/div>\n<\/div>\n<p>M\u00ecnh th\u1ea5y r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p &#8220;\u0111\u1ed1t ti\u1ec1n&#8221; qu\u1ea3ng c\u00e1o nh\u01b0ng l\u1ea1i b\u1ecf qua b\u01b0\u1edbc t\u1ed1i \u01b0u quan tr\u1ecdng n\u00e0y. H\u00e3y c\u00f9ng xem v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 th\u1ea5y r\u00f5 v\u1ea5n \u0111\u1ec1 nh\u00e9.<\/p>\n<h2>V\u1ea5n \u0111\u1ec1 nan gi\u1ea3i: Ti\u1ec1n qu\u1ea3ng c\u00e1o \u0111\u1ed5 s\u00f4ng \u0111\u1ed5 b\u1ec3?<\/h2>\n<p>Anh ch\u1ecb c\u1ee9 t\u01b0\u1edfng t\u01b0\u1ee3ng: m\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads v\u1edbi 2 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau:<\/p>\n<ul>\n<li>Nh\u00f3m 1: Target nh\u1eefng ng\u01b0\u1eddi \u0111ang mu\u1ed1n mua th\u00f9ng PC.<\/li>\n<li>Nh\u00f3m 2: Target nh\u01b0ng ng\u01b0\u1eddi \u0111ang ch\u1ec9 mu\u1ed1n mua M\u00e0n H\u00ecnh.<\/li>\n<\/ul>\n<p>C\u1ea3 2 nh\u00f3m <strong>\u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y kh\u00e1c nhau<\/strong>, \u0111\u01b0\u1ee3c d\u1eabn v\u1ec1 c\u00f9ng 1 trang nh\u01b0ng popup ti\u1ebfp c\u1eadn, ch\u00e0o m\u1eebng, \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ec1u <strong>gi\u1ed1ng nhau<\/strong>.<\/p>\n<p><strong>V\u00ed d\u1ee5 1:<\/strong><\/p>\n<ul>\n<li>Ng\u01b0\u1eddi \u0111ang c\u1ea7n deal t\u1eb7ng b\u00e0n ph\u00edm, chu\u1ed9t khi v\u00e0o trang l\u1ea1i th\u1ea5y deal.. m\u00e0n h\u00ecnh<\/li>\n<li>Ng\u01b0\u1eddi \u0111ang c\u1ea7n mua th\u00f9ng PC v\u00e0o trang v\u1eabn c\u0169ng ch\u1ec9 th\u1ea5y deal.. m\u00e0n h\u00ecnh<\/li>\n<li>H\u1ea1 c\u00e1nh v\u00e0o website \u0111\u00e3 th\u1ea5y \u0111\u00e2y l\u00e0 n\u01a1i kh\u00f4ng thu\u1ed9c v\u1ec1 m\u00ecnh th\u00ec tho\u00e1t trang cao l\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean.<\/li>\n<li>C\u1ed1 g\u1eafng \u1edf l\u1ea1i th\u00ec t\u00ecm m\u00e3i kh\u00f4ng ra c\u00e1i deal b\u00e0n ph\u00edm + chu\u1ed9t c\u0169ng s\u1ebd.. r\u1eddi trang (trong b\u1ef1c t\u1ee9c)<\/li>\n<\/ul>\n<figure id=\"attachment_1322\" aria-describedby=\"caption-attachment-1322\" style=\"width: 1244px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/12\/ads-ve-1-trang.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1322 size-full\" src=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/12\/ads-ve-1-trang.jpg\" alt=\"\u1ea2nh m\u00f4 t\u1ea3 qu\u1ea3ng c\u00e1o v\u1ec1 trang v\u1edbi 1 th\u00f4ng \u0111i\u1ec7p c\u1ed1 \u0111\u1ecbnh\" width=\"1244\" height=\"555\" \/><\/a><figcaption id=\"caption-attachment-1322\" class=\"wp-caption-text\">Nhi\u1ec1u qu\u1ea3ng c\u00e1o kh\u00e1c nhau, nh\u01b0ng v\u1ec1 th\u00ec th\u00f4ng \u0111i\u1ec7p popup c\u1ed1 \u0111\u1ecbnh 1 c\u00e1i<\/figcaption><\/figure>\n<p>T\u01b0\u01a1ng t\u1ef1 v\u1edbi <strong>V\u00ed D\u1ee5 2<\/strong>:<\/p>\n<ul>\n<li>Nh\u00f3m 1: Target nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi fanpage, \u0111\u00e3 xem s\u1ea3n ph\u1ea9m, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a mua (retargeting).<\/li>\n<li>Nh\u00f3m 2: Target kh\u00e1ch h\u00e0ng m\u1edbi toanh, ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u (cold traffic).<\/li>\n<\/ul>\n<p>C\u1ea3 2 v\u00e0o c\u00f9ng landing page chung chung (kh\u00f4ng t\u00e1ch page), c\u0169ng kh\u00f4ng t\u00e1ch popup hi\u1ec3n th\u1ecb \u0111\u1ed9ng \u0111\u1ec3 ch\u00e0o \u0111\u00f3n ri\u00eang, m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u1ed1 \u0111\u1ecbnh v\u00e0 l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p cho kh\u00e1ch m\u1edbi &#8220;Gi\u1ea3m 5% cho kh\u00e1ch l\u1ea7n \u0111\u1ea7u truy c\u1eadp website&#8221; th\u00ec sao. C\u00f3 ph\u1ea3i t\u00f4i \u0111\u00e3 v\u00e0o website c\u1ee7a \u00f4ng t\u1edbi 3 l\u1ea7n r\u1ed3i kh\u00f4ng ^^<\/p>\n<p><strong>K\u1ebft qu\u1ea3 l\u00e0 g\u00ec? <\/strong><\/p>\n<p>-&gt; T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, ROAS k\u00e9m, v\u00e0 ng\u00e2n s\u00e1ch marketing c\u1ee9 th\u1ebf &#8220;b\u1ed1c h\u01a1i&#8221;<\/p>\n<h2>T\u1ea1i sao ph\u1ea3i c\u00e1 nh\u00e2n h\u00f3a theo ngu\u1ed3n truy c\u1eadp?<\/h2>\n<p>M\u1ed7i ngu\u1ed3n traffic mang \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee5c \u0111\u00edch v\u00e0 nhu c\u1ea7u kh\u00e1c nhau. Vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m gi\u00fap &#8220;b\u1eaft \u0111\u00fang s\u00f3ng&#8221; v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a?<\/h2>\n<p>B\u00ed quy\u1ebft n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng UTM parameters \u0111\u1ec3 ph\u00e2n lo\u1ea1i ngu\u1ed3n traffic. D\u1ef1a v\u00e0o UTM parameters, ch\u00fang ta c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c k\u1ecbch b\u1ea3n hi\u1ec3n th\u1ecb n\u1ed9i dung, \u01b0u \u0111\u00e3i, banner, popup\u2026 ri\u00eang bi\u1ec7t cho t\u1eebng ngu\u1ed3n traffic. \u0110\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 utm_source<\/p>\n<p>V\u00ed d\u1ee5 minh h\u1ecda:<\/p>\n<p>Quay l\u1ea1i <strong>v\u00ed d\u1ee5 2<\/strong> tr\u00ean, thay v\u00ec d\u00f9ng chung 1 landing page, ta s\u1ebd:<\/p>\n<ul>\n<li>Nh\u00f3m 1 (retargeting): Hi\u1ec3n th\u1ecb popup &#8220;\u01afU \u0110\u00c3I \u0110\u1eb6C BI\u1ec6T D\u00c0NH RI\u00caNG CHO B\u1ea0N&#8221; k\u00e8m m\u00e3 gi\u1ea3m gi\u00e1 10%, nh\u1eafc nh\u1edf s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem v\u00e0 b\u1ecf qu\u00ean trong gi\u1ecf h\u00e0ng. K\u00e8m theo b\u1ed9 \u0111\u1ebfm ng\u01b0\u1ee3c t\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm.<\/li>\n<li>Nh\u00f3m 2 (cold traffic): Hi\u1ec3n th\u1ecb popup &#8220;CH\u00c0O M\u1eeaNG B\u1ea0N \u0110\u1ebeN V\u1edaI [T\u00ean th\u01b0\u01a1ng hi\u1ec7u]&#8221; k\u00e8m \u01b0u \u0111\u00e3i \u0111\u0103ng k\u00fd nh\u1eadn tin \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m 5% cho \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n<h2>Case study th\u1ef1c t\u1ebf:<\/h2>\n<p>M\u00ecnh \u0111\u00e3 t\u1eebng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho m\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh trang s\u1ee9c. K\u1ebft qu\u1ea3 l\u00e0 ROAS t\u0103ng x5 l\u1ea7n, v\u00e0 bounce rate gi\u1ea3m 45%, t\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111ang k\u1ec3 khi kh\u00e1ch \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi chuy\u1ec3n \u0111\u1ed5i View Page gia t\u0103ng \u0111\u00e1ng k\u1ec3.<\/p>\n<blockquote><p>Ch\u1eafc h\u1eb3n m\u1ecdi ng\u01b0\u1eddi v\u1eabn c\u00f2n nh\u1edb ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i tr\u00ean website m\u00ecnh c\u00f3 nh\u1eafc \u1edf b\u00e0i vi\u1ebft <a href=\"https:\/\/egany.com\/ecommerce-cro\/toi-uu-chuyen-doi-tung-giai-doan-tren-e-commerce-website\/\" target=\"_blank\" rel=\"noopener\">#CRO_p2<\/a><br \/>\n\u270d\ufe0f View Landing Page &gt; View Product &gt; Add to Cart &gt; Check Out &gt; Purchase<\/p><\/blockquote>\n<div data-page-id=\"XvgbdsVleoVXrqxIAtEuNXdjs9Z\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\n<div><a href=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/11\/Conversion-funnel.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1195\" src=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/11\/Conversion-funnel.jpg\" alt=\"\" width=\"1239\" height=\"699\" \/><\/a><\/div>\n<\/div>\n<h2>L\u1ee3i \u00edch c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a:<\/h2>\n<ul>\n<li>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: &#8220;\u0110\u00e1nh tr\u00fang&#8221; nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ed1i \u01b0u ROAS: S\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<li>Gi\u1ea3m bounce rate: N\u1ed9i dung ph\u00f9 h\u1ee3p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i website l\u00e2u h\u01a1n.<\/li>\n<\/ul>\n<h2>C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai:<\/h2>\n<ol>\n<li>\u0110\u00e1nh d\u1ea5u ngu\u1ed3n traffic b\u1eb1ng UTM parameters: \u0110\u1ea3m b\u1ea3o m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 UTM parameters ri\u00eang.<\/li>\n<li>Thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n hi\u1ec3n th\u1ecb n\u1ed9i dung: D\u1ef1a tr\u00ean UTM parameters, hi\u1ec3n th\u1ecb n\u1ed9i dung, \u01b0u \u0111\u00e3i, banner, popup\u2026 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/li>\n<li>A\/B testing: Th\u1eed nghi\u1ec7m c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<li>Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u: Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng (CR, ROAS, bounce rate) v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n<p>Trong b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i v\u1edbi 8+ k\u1ecbch b\u1ea3n t\u1ed1i \u01b0u tr\u00ean website th\u00ec m\u00ecnh c\u00f3 s\u1eb5n k\u1ecbch b\u1ea3n n\u00e0y r\u1ed3i, m\u1ecdi ng\u01b0\u1eddi c\u0169ng c\u00f3 th\u1ec3 nh\u00e2n b\u1ea3n t\u1eebng k\u1ecbch b\u1ea3n ra th\u00e0nh c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 A\/B Testing ho\u1eb7c ph\u00e2n lo\u1ea1i t\u1ec7p nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<div style=\"display: flex; align-items: center; flex-direction: row; background-color: #f3f7fe; padding: 20px; border-radius: 8px;\">\n<div style=\"margin-right: 20px;\"><img decoding=\"async\" style=\"max-width: 160px; height: auto;\" src=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/12\/thumb_callout_block.jpg\" alt=\"Calm your nerves\" \/><\/div>\n<div>\n<p style=\"font-size: 16px; font-weight: 600; margin-top: 0; margin-bottom: 16px;\">T\u00ecm hi\u1ec3u b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i website t\u1ea1i \u0111\u00e2y<\/p>\n<div style=\"font-size: 16px; display: inline-block;\"><a style=\"display: inline-block; background-color: #59ab59; color: #fff; padding: 8px 40px; border-radius: 99px; cursor: pointer; text-decoration: none; font-weight: 600; box-shadow: 0 4px #3E7E3E; transition: all 0.2s ease-in-out;\" href=\"https:\/\/egany.com\/cro-solutions\/?utm_source=blog&amp;utm_campaign=cro_p5&amp;utm_content=seriescro\">T\u00ccM HI\u1ec2U NGAY<\/a><\/div>\n<\/div>\n<\/div>\n<h2>K\u1ebft lu\u1eadn:<\/h2>\n<p>Personalized Experience by Source l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CRO m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi paid media. \u0110\u1eebng \u0111\u1ec3 ti\u1ec1n qu\u1ea3ng c\u00e1o \u0111\u1ed5 s\u00f4ng \u0111\u1ed5 b\u1ec3, h\u00e3y \u00e1p d\u1ee5ng ngay chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ed9t ph\u00e1!<\/p>\n<p>Trong b\u00e0i vi\u1ebft ti\u1ebfp theo, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 <strong>Enhanced Product Discover on Search &#8211; T\u1ed1i \u01b0u \u0111\u1ec1 xu\u1ea5t kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/strong>. H\u1eb9n g\u1eb7p l\u1ea1i anh ch\u1ecb!<\/p>\n<p>\u0110\u1eebng qu\u00ean \u0111\u0103ng k\u00fd email \u0111\u1ec3 kh\u00f4ng b\u1ecf s\u00f3t c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO) tr\u00ean Ecommerce Website m\u1edbi nh\u1ea5t nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o m\u1eebng anh ch\u1ecb quay tr\u1edf l\u1ea1i v\u1edbi series E-commerce CRO. Trong b\u00e0i #CRO_p3 m\u00ecnh c\u00f3 h\u1ee9a s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1eebng chi\u1ebfn l\u01b0\u1ee3c CRO hi\u1ec7u qu\u1ea3, tu\u1ea7n tr\u01b0\u1edbc \u0111\u00e3 \u0111i k\u1ecbch b\u1ea3n \u0111\u1ea7u ti\u00ean l\u00e0 &#8220;Welcome Offer&#8221; r\u1ed3i, h\u00f4m nay ch\u00fang ta s\u1ebd c\u00f9ng \u201cm\u1ed5 x\u1ebb\u201d k\u1ecbch b\u1ea3n s\u1ed1 2: Personalized Experience by Source [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"E-commercer CRO series: #CRO_p5","format":"standard","override":[{"template":"8","parallax":"1","fullscreen":"1","layout":"no-sidebar-narrow","sidebar":"sidebar-widget","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-normal","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[36],"tags":[177,175,161,174,176],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toi-uu-chuyen-doi","tag-bounce-rate","tag-by-traffic-source","tag-e-commerce-cro-series","tag-personalization","tag-roas"],"_links":{"self":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/1321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/comments?post=1321"}],"version-history":[{"count":1,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/1321\/revisions"}],"predecessor-version":[{"id":1324,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/1321\/revisions\/1324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media\/1325"}],"wp:attachment":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media?parent=1321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/categories?post=1321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/tags?post=1321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}