{"id":1228,"date":"2024-11-20T16:21:22","date_gmt":"2024-11-20T09:21:22","guid":{"rendered":"https:\/\/egany.com\/ecommerce-cro\/?p=1228"},"modified":"2024-12-08T11:56:21","modified_gmt":"2024-12-08T04:56:21","slug":"dot-tien-cho-quang-cao-va-lang-phi-traffic-thu-8-chien-luoc-cro-giup-tang-roas-x5-va-giam-cac-xuong-1-3-trong-180-ngay","status":"publish","type":"post","link":"https:\/\/egany.com\/ecommerce-cro\/dot-tien-cho-quang-cao-va-lang-phi-traffic-thu-8-chien-luoc-cro-giup-tang-roas-x5-va-giam-cac-xuong-1-3-trong-180-ngay\/","title":{"rendered":"\u0110\u1ed1t ti\u1ec1n cho qu\u1ea3ng c\u00e1o v\u00e0 l\u00e3ng ph\u00ed traffic? C\u00f3 th\u1ec3 th\u1eed 8 chi\u1ebfn l\u01b0\u1ee3c CRO gi\u00fap t\u0103ng ROAS x4.5 v\u00e0 gi\u1ea3m CAC xu\u1ed1ng 1\/3 trong 180 ng\u00e0y"},"content":{"rendered":"<p class=\"whitespace-pre-wrap break-words\">Trong b\u1ed1i c\u1ea3nh chi ph\u00ed qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 c\u1ea1nh tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO &#8211; Conversion Rate Optimization) kh\u00f4ng c\u00f2n l\u00e0 &#8220;option&#8221; m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c v\u1edbi m\u1ecdi doanh nghi\u1ec7p online.<\/p>\n<p>Trong b\u00e0i vi\u1ebft <a href=\"https:\/\/egany.com\/ecommerce-cro\/toi-uu-chuyen-doi-tung-giai-doan-tren-e-commerce-website\/\">#CRO_p2<\/a> m\u00ecnh \u0111\u00e3 \u0111\u1ecbnh \u0111i th\u1eb3ng v\u00f4 vi\u1ebft lu\u00f4n m\u00f4 t\u1ea3 chi ti\u1ebft t\u1eebng K\u1ecbch B\u1ea3n t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng m\u00ecnh \u0111\u00e3 d\u1eebng l\u1ea1i g\u1ea7n m\u1ed9t tu\u1ea7n \u0111\u1ec3 suy ngh\u0129 th\u00eam v\u1ec1 c\u00e1ch vi\u1ebft b\u00e0i, th\u1eadm ch\u00ed b\u1ecf lu\u00f4n c\u00e1c b\u00e0i \u0111\u00e3 vi\u1ebft s\u1eb5n \u0111\u1ec3 vi\u1ebft m\u1edbi l\u1ea1i ho\u00e0n to\u00e0n.<\/p>\n<p>Sau khi l\u1eafng nghe c\u00e1c l\u1eddi g\u00f3p \u00fd t\u1eeb c\u00e1c anh em \u0111\u1ed1i t\u00e1c th\u00e2n thi\u1ebft, C\u01b0\u1eddng s\u1ebd \u0111\u1ed5i c\u1ea5u tr\u00fac n\u1ed9i dung m\u1ed9t ch\u00fat \u0111\u1ec3:<\/p>\n<ul>\n<li class=\"whitespace-normal break-words\">Business owners th\u1ea5y ngay \u0111\u01b0\u1ee3c business impact.<\/li>\n<li class=\"whitespace-normal break-words\">Marketing managers hi\u1ec3u \u0111\u01b0\u1ee3c ROI ti\u1ec1m n\u0103ng.<\/li>\n<li class=\"whitespace-normal break-words\">D\u1ec5 d\u00e0ng thuy\u1ebft ph\u1ee5c stakeholders v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a CRO.<\/li>\n<li class=\"whitespace-normal break-words\">Cung c\u1ea5p framework \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n<p>D\u00f9 c\u00f4ng cu\u1ed9c l\u00e0m CRO n\u00f3 d\u00ednh kh\u00e1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 li\u00ean quan k\u1ef9 thu\u1eadt kh\u00f3 m\u00e0 g\u1ee1 h\u1ebft ra \u0111\u01b0\u1ee3c, nh\u01b0ng m\u00ecnh s\u1ebd c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n theo h\u01b0\u1edbng Chi Ph\u00ed &amp; L\u1ee3i Nhu\u1eadn nhi\u1ec1u h\u01a1n \u0111\u1ec3 anh ch\u1ecb em Business Owner &amp; Manager d\u1ec5 c\u1ea3m nh\u1ea5t. M\u1ecdi ng\u01b0\u1eddi \u0111\u00f3n xem, gi\u1edd th\u00ec m\u00ecnh v\u00e0o b\u00e0i &#8220;\u0111\u1ec7m&#8221; tr\u01b0\u1edbc khi \u0111i v\u00e0o t\u1eebng k\u1ecbch b\u1ea3n nha<\/p>\n<h2 class=\"font-600 text-xl font-bold\">T\u1ea1i Sao CRO L\u1ea1i Quan Tr\u1ecdng?<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">H\u00e3y xem m\u1ed9t k\u1ecbch b\u1ea3n v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn c\u1ee7a doanh nghi\u1ec7p b\u00e1n l\u1ebb online:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Chi ph\u00ed qu\u1ea3ng c\u00e1o: <strong>50 tri\u1ec7u\/th\u00e1ng<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">Traffic: <strong>5,000 visitors<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: <strong>1%<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">S\u1ed1 \u0111\u01a1n h\u00e0ng: <strong>50 \u0111\u01a1<\/strong>n<\/li>\n<li class=\"whitespace-normal break-words\">Gi\u00e1 tr\u1ecb \u0111\u01a1n trung b\u00ecnh: <strong>1 tri\u1ec7u<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">Doanh thu: <strong>50 tri\u1ec7u<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">ROAS = <strong>1<\/strong> (h\u00f2a v\u1ed1n)<\/li>\n<li class=\"whitespace-normal break-words\">CAC = <strong>1 tri\u1ec7u\/kh\u00e1ch<\/strong><\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">V\u1edbi nh\u1eefng con s\u1ed1 n\u00e0y, doanh nghi\u1ec7p \u0111ang:<\/p>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn t\u1eeb marketing<\/li>\n<li class=\"whitespace-normal break-words\">Ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o qu\u1ea3ng c\u00e1o<\/li>\n<li class=\"whitespace-normal break-words\">Kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c 99% traffic c\u00f2n l\u1ea1i<\/li>\n<li class=\"whitespace-normal break-words\">Li\u00ean t\u1ee5c ph\u1ea3i t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi chi ph\u00ed cao<\/li>\n<\/ol>\n<h2 class=\"font-600 text-xl font-bold\">CRO Thay \u0110\u1ed5i Cu\u1ed9c Ch\u01a1i Nh\u01b0 Th\u1ebf N\u00e0o?<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Sau khi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c CRO, con s\u1ed1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, v\u00ed d\u1ee5:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Chi ph\u00ed qu\u1ea3ng c\u00e1o: <strong>v\u1eabn 50 tri\u1ec7u<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">Traffic: v\u1eabn <strong>5,000 visitors<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: <strong>t\u0103ng l\u00ean 3%<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">S\u1ed1 \u0111\u01a1n h\u00e0ng: <strong>150 \u0111\u01a1n<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">Gi\u00e1 tr\u1ecb \u0111\u01a1n t\u0103ng: <strong>1.5 tri\u1ec7u<\/strong> (nh\u1edd cross-sell th\u00f4ng minh)<\/li>\n<li class=\"whitespace-normal break-words\">Doanh thu: <strong>225 tri\u1ec7u<\/strong><\/li>\n<li class=\"whitespace-normal break-words\">ROAS = <strong>4.5<\/strong> (l\u00e3i 350%)<\/li>\n<li class=\"whitespace-normal break-words\">CAC gi\u1ea3m c\u00f2n <strong>333k\/kh\u00e1ch<\/strong><\/li>\n<\/ul>\n<blockquote><p>Tr\u00ean ch\u1ec9 l\u00e0 v\u00ed d\u1ee5 cho m\u1ecdi ng\u01b0\u1eddi d\u1ec5 h\u00ecnh dung v\u00ed d\u1ee5 before-after nhanh ch\u00f3ng. C\u00f2n trong th\u1ef1c t\u1ebf l\u00e0m vi\u1ec7c v\u1edbi anh ch\u1ea1y ads, th\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3 th\u00ec chi ph\u00ed qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd t\u0103ng l\u00ean \u0111\u00f4i ch\u00fat v\u00ec t\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u01b0ng c\u00e1i cu\u1ed1i c\u00f9ng v\u1eabn l\u00e0 h\u01b0\u1edbng t\u1edbi chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n sao cho Doanh Nghi\u1ec7p c\u00f3 L\u1edcI, \u0111\u1eebng ch\u1ec9 m\u1ed7i l\u1eddi c\u1ea3m \u01a1n hay l\u1eddi xin l\u1ed7i l\u00e0 ok ^^<\/p><\/blockquote>\n<h2 class=\"font-600 text-xl font-bold\">C\u00e1c Ch\u1ec9 S\u1ed1 Quan Tr\u1ecdng CRO C\u00f3 Th\u1ec3 C\u1ea3i Thi\u1ec7n<\/h2>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\"><strong>Conversion Rate (CR)<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch truy c\u1eadp th\u00e0nh ng\u01b0\u1eddi mua<\/li>\n<li class=\"whitespace-normal break-words\">T\u00e1c \u0111\u1ed9ng: T\u0103ng doanh thu m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng chi ph\u00ed marketing<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"2\">\n<li class=\"whitespace-normal break-words\"><strong>Return on Ad Spend (ROAS)<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">T\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n qu\u1ea3ng c\u00e1o<\/li>\n<li class=\"whitespace-normal break-words\">T\u00e1c \u0111\u1ed9ng: \u0110\u1ea3m b\u1ea3o m\u1ed7i \u0111\u1ed3ng chi cho marketing \u0111\u1ec1u sinh l\u1eddi<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"3\">\n<li class=\"whitespace-normal break-words\"><strong>Customer Acquisition Cost (CAC)<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n<li class=\"whitespace-normal break-words\">T\u00e1c \u0111\u1ed9ng: Gi\u1ea3m \u00e1p l\u1ef1c ng\u00e2n s\u00e1ch marketing<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"4\">\n<li class=\"whitespace-normal break-words\"><strong>Average Order Value (AOV)<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh<\/li>\n<li class=\"whitespace-normal break-words\">T\u00e1c \u0111\u1ed9ng: T\u0103ng doanh thu t\u1eeb c\u00f9ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"5\">\n<li class=\"whitespace-normal break-words\"><strong>Customer Lifetime Value (CLV)<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/li>\n<li class=\"whitespace-normal break-words\">T\u00e1c \u0111\u1ed9ng: T\u0103ng doanh thu d\u00e0i h\u1ea1n, gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1ch m\u1edbi<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">8+ Chi\u1ebfn L\u01b0\u1ee3c CRO Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t<\/h2>\n<p>Tr\u01b0\u1edbc \u0111\u00f3 trong <a href=\"https:\/\/egany.com\/ecommerce-cro\/chien-luoc-toi-uu-ty-le-chuyen-doi-hieu-qua-cho-smes\/\" target=\"_blank\" rel=\"noopener\">b\u00e1o c\u00e1o Vietnam MarTech 2024<\/a>, m\u00ecnh c\u00f3 g\u00f3p 2 trang c\u00f3 nh\u1eafc \u0111\u1ebfn 8 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y r\u1ed3i, nh\u01b0ng series n\u00e0y th\u00ec m\u00ecnh s\u1ebd vi\u1ebft chi ti\u1ebft h\u01a1n, m\u1ed7i l\u1ea7n m\u1ed9t \u00edt nh\u00e9. Trong series n\u00e0y, m\u00ecnh s\u1ebd chia s\u1ebb chi ti\u1ebft 8 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng trong qu\u00e1 kh\u1ee9, c\u00f3 th\u1ec3 s\u1ebd vi\u1ebft th\u00eam c\u00e1i 9, 10 nh\u01b0ng t\u1ea1m l\u00e0 v\u1eady:<\/p>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\"><strong>Welcome Offer <\/strong>&#8211; Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi ch\u1ee7 \u0111\u1ed9ng h\u01a1n<\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">T\u0103ng CR l\u00ean 200-300%<\/li>\n<li class=\"whitespace-normal break-words\">Gi\u1ea3m CAC xu\u1ed1ng c\u00f2n 1\/3<\/li>\n<li>Ph\u1ea7n thu Lead th\u00ec ROAS c\u00f3 case study t\u0103ng x5 &#8211; x10 l\u1ea7n<\/li>\n<\/ul>\n<blockquote><p>B\u00e0i vi\u1ebft m\u1edbi v\u1eeba l\u00ean b\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/egany.me\/YbmPB\" target=\"_blank\" rel=\"noopener\">\u0111\u1ecdc t\u1ea1i \u0111\u00e2y<\/a><\/p><\/blockquote>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"2\">\n<li class=\"whitespace-normal break-words\"><strong>Personalized Display by Traffic Source\u00a0<\/strong>&#8211; C\u00e1 nh\u00e2n h\u00f3a hi\u1ec3n th\u1ecb theo ngu\u1ed3n<\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">T\u0103ng CR cho paid traffic l\u00ean 250%<\/li>\n<li class=\"whitespace-normal break-words\">Gi\u1ea3m bounce rate 45%<\/li>\n<li>Case study m\u00ecnh c\u00f3 chia s\u1ebb g\u1ea7n \u0111\u00e2y, ph\u1ea7n n\u00e0y chi\u1ebfm 40% \u0111\u00f3ng g\u00f3p doanh thu 2 th\u00e1ng \u0111\u1ea7u<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"3\">\n<li class=\"whitespace-normal break-words\"><strong>Enhanced Product Discover on Search<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">T\u0103ng t\u1ef7 l\u1ec7 xem s\u1ea3n ph\u1ea9m l\u00ean (d\u00f9 kh\u00f4ng c\u00f3 k\u1ebft qu\u1ea3) 85%<\/li>\n<li class=\"whitespace-normal break-words\">T\u0103ng cross-sell 40%<\/li>\n<li>Gi\u1ea3m bounce rate 30% trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u00edt ho\u1eb7c kh\u00f4ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p>V\u00e0 5 chi\u1ebfn l\u01b0\u1ee3c s\u1ebd \u0111\u01b0\u1ee3c chi ti\u1ebft trong series..<\/p>\n<p>4.<strong> Exit intent\u00a0<\/strong>&#8211; Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u1ecbnh r\u1eddi trang<\/p>\n<p>5. <strong>Product Recommendation\/Personalization<\/strong> &#8211; \u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p &amp; c\u00e1 nh\u00e2n h\u00f3a<\/p>\n<p>6. <strong>Instant Voucher<\/strong> &#8211; C\u1ea5p ph\u00e1t Voucher theo h\u00e0nh vi<\/p>\n<p>7. <strong>Post-Purchase Follow up<\/strong> &#8211; T\u01b0\u01a1ng t\u00e1c sau mua<\/p>\n<p>8. <strong>O2O Personalized Experiences<\/strong> &#8211; C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m online merge offline<\/p>\n<p>C\u00f3 th\u1ec3 xem tr\u01b0\u1edbc \u1edf <a href=\"https:\/\/egany.com\/cro-solutions\/?utm_source=blog&amp;utm_campaign=cro_p2&amp;utm_id=seriescro\" target=\"_blank\" rel=\"noopener\">B\u1ed9 gi\u1ea3i ph\u00e1p CRO<\/a> t\u1ea1i \u0111\u00e2y m\u00e0 m\u00ecnh v\u1eabn hay tri\u1ec3n khai cho kh\u00e1ch h\u00e0ng.<\/p>\n<div style=\"display: flex; align-items: center; flex-direction: row; background-color: #f3f7fe; padding: 20px; border-radius: 8px;\">\n<div style=\"margin-right: 20px;\"><img decoding=\"async\" style=\"max-width: 160px; height: auto;\" src=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/12\/thumb_callout_block.jpg\" alt=\"Calm your nerves\" \/><\/div>\n<div>\n<p style=\"font-size: 16px; font-weight: 600; margin-top: 0; margin-bottom: 16px;\">T\u00ecm hi\u1ec3u b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i website t\u1ea1i \u0111\u00e2y<\/p>\n<div style=\"font-size: 16px; display: inline-block;\"><a style=\"display: inline-block; background-color: #59ab59; color: #fff; padding: 8px 40px; border-radius: 99px; cursor: pointer; text-decoration: none; font-weight: 600; box-shadow: 0 4px #3E7E3E; transition: all 0.2s ease-in-out;\" href=\"https:\/\/egany.com\/cro-solutions\/?utm_source=blog&amp;utm_campaign=cro_p3&amp;utm_content=seriescro\">T\u00ccM HI\u1ec2U NGAY<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"font-600 text-xl font-bold\">B\u1eaft \u0110\u1ea7u T\u1eeb \u0110\u00e2u?<\/h2>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\"><strong>Audit Hi\u1ec7n Tr\u1ea1ng<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">\u0110o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n (CR, ROAS, CAC)<\/li>\n<li class=\"whitespace-normal break-words\">X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m r\u00f2 r\u1ec9 trong funnel, <a href=\"https:\/\/egany.com\/ecommerce-cro\/toi-uu-chuyen-doi-tung-giai-doan-tren-e-commerce-website\/\" target=\"_blank\" rel=\"noopener\">xem th\u00eam b\u00e0i tr\u01b0\u1edbc<\/a><\/li>\n<li class=\"whitespace-normal break-words\">Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"2\">\n<li class=\"whitespace-normal break-words\"><strong>\u01afu Ti\u00ean Quick Wins<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Welcome offer cho kh\u00e1ch m\u1edbi<\/li>\n<li class=\"whitespace-normal break-words\">Exit intent cho kh\u00e1ch s\u1eafp r\u1eddi \u0111i<\/li>\n<li class=\"whitespace-normal break-words\">Product recommendation c\u01a1 b\u1ea3n<\/li>\n<\/ul>\n<ol class=\"-mt-1 [li&gt;&amp;]:mt-2 list-decimal space-y-2 pl-8\" start=\"3\">\n<li class=\"whitespace-normal break-words\"><strong>Theo D\u00f5i &amp; T\u1ed1i \u01afu<\/strong><\/li>\n<\/ol>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">\u0110\u1eb7t KPI r\u00f5 r\u00e0ng cho t\u1eebng chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li class=\"whitespace-normal break-words\">A\/B test li\u00ean t\u1ee5c<\/li>\n<li class=\"whitespace-normal break-words\">\u0110i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean data<\/li>\n<\/ul>\n<h2 class=\"font-600 text-xl font-bold\">T\u00f3m l\u1ea1i<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">CRO kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n thu\u1ea7n, m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1ea3i ph\u00e1p gi\u00fap:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">T\u0103ng hi\u1ec7u qu\u1ea3 marketing<\/li>\n<li class=\"whitespace-normal break-words\">Gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/li>\n<li class=\"whitespace-normal break-words\">C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n<li class=\"whitespace-normal break-words\">T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\">Trong c\u00e1c b\u00e0i ti\u1ebfp theo, m\u00ecnh s\u1ebd \u0111i s\u00e2u v\u00e0o t\u1eebng chi\u1ebfn l\u01b0\u1ee3c, v\u1edbi:<\/p>\n<ul class=\"-mt-1 [li&gt;&amp;]:mt-2 list-disc space-y-2 pl-8\">\n<li class=\"whitespace-normal break-words\">Step-by-step implementation guide<\/li>\n<li class=\"whitespace-normal break-words\">Case studies th\u1ef1c t\u1ebf<\/li>\n<li class=\"whitespace-normal break-words\">Tips t\u1ed1i \u01b0u chi ti\u1ebft<\/li>\n<li class=\"whitespace-normal break-words\">ROI metrics c\u1ea7n theo d\u00f5i<\/li>\n<\/ul>\n<p class=\"whitespace-pre-wrap break-words\"><em>\u0110\u00f3n \u0111\u1ecdc b\u00e0i ti\u1ebfp theo: &#8220;<a href=\"https:\/\/egany.com\/ecommerce-cro\/welcome-offer-thu-lead-x10-nhung-van-co-the-tang-ty-le-chuyen-doi-khach-hang-moi-voi-chi-phi-thap-nhat\/\" target=\"_blank\" rel=\"noopener\">Welcome Offer: Thu Lead x10 Nh\u01b0ng V\u1eabn C\u00f3 Th\u1ec3 T\u0103ng T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Kh\u00e1ch H\u00e0ng M\u1edbi V\u1edbi Chi Ph\u00ed Th\u1ea5p Nh\u1ea5t<\/a>&#8221;<br \/>\n(ti\u00eau \u0111\u1ec1 t\u1ea1m \u0111\u1eb7t v\u1eady, \u0111\u1ec3 vi\u1ebft chi ti\u1ebft xong \u0111\u1eb7t l\u1ea1i ti\u00eau \u0111\u1ec1 sau ^^)<\/em><\/p>\n<div style=\"display: flex; align-items: center; flex-direction: row; background-color: #f3f7fe; padding: 20px; border-radius: 8px;\">\n<div style=\"margin-right: 20px;\"><img decoding=\"async\" style=\"max-width: 160px; height: auto;\" src=\"https:\/\/egany.com\/ecommerce-cro\/wp-content\/uploads\/2024\/12\/thumb_callout_block.jpg\" alt=\"Calm your nerves\" \/><\/div>\n<div>\n<p style=\"font-size: 16px; font-weight: 600; margin-top: 0; margin-bottom: 16px;\">T\u00ecm hi\u1ec3u b\u1ed9 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i website t\u1ea1i \u0111\u00e2y<\/p>\n<div style=\"font-size: 16px; display: inline-block;\"><a style=\"display: inline-block; background-color: #59ab59; color: #fff; padding: 8px 40px; border-radius: 99px; cursor: pointer; text-decoration: none; font-weight: 600; box-shadow: 0 4px #3E7E3E; transition: all 0.2s ease-in-out;\" href=\"https:\/\/egany.com\/cro-solutions\/?utm_source=blog&amp;utm_campaign=cro_p3&amp;utm_content=seriescro\">T\u00ccM HI\u1ec2U NGAY<\/a><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u0110\u0103ng k\u00fd email \u0111\u1ec3 kh\u00f4ng b\u1ecf s\u00f3t c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 T\u1ed1i \u01afu T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i (CRO) tr\u00ean Ecommerce Website nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh chi ph\u00ed qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 c\u1ea1nh tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CRO &#8211; Conversion Rate Optimization) kh\u00f4ng c\u00f2n l\u00e0 &#8220;option&#8221; m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c v\u1edbi m\u1ecdi doanh nghi\u1ec7p online. Trong b\u00e0i vi\u1ebft #CRO_p2 m\u00ecnh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"E-commercer CRO series: #CRO_p3","format":"standard","override":[{"template":"8","parallax":"1","fullscreen":"1","layout":"no-sidebar-narrow","sidebar":"sidebar-widget","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"topbottom","share_float_style":"share-normal","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[36],"tags":[147,161,170],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toi-uu-chuyen-doi","tag-cro","tag-e-commerce-cro-series","tag-quick-start"],"_links":{"self":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":9,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/posts\/1228\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media\/1230"}],"wp:attachment":[{"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egany.com\/ecommerce-cro\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}